It is a water sustainability and impact company who are focussed on creating innovative and energy-efficient solutions for drinking water and sanitation. They believe in transforming communities by turning barren lands green and bringing water back to dry taps. They are a part of UN Global Compact India and aim to enable stakeholders reach the UN Sustainable Development Goal of Clean Water and Sanitation in India before 2030.

They wanted to revamp their existing website, which lacked an enticing story for potential customers and investors. Apart from the website, they also wanted me to create a corporate video, a letter head for their business documents and visiting card templates. Their goal was to create a visually compelling corporate website that truly highlighted their achievements. Moreover, some key topics they wanted to highlight all over the website were-

I was confident in my assumptions but wanted to validate them with real feedback. So, I reached out to two investors and existing corporate customers in India to gather their thoughts on the website. Their feedback confirmed my Inhibhitions: they struggled to understand AquaKraft's services and mission from the current website. One thing that caught my attention was a comment from a corporate customer. They mentioned that AquaKraft wins awards and gets featured in articles and videos often, but this isn't clearly shown on the website. This insight underscores the importance of showcasing such achievements to increase AquaKraft’s and the website's credibility.

I started finding inspiration for the visual design from Awwwards, a website showcasing the top websites in the world. It helped me learn the visual language of sustainability and climate action, trends, and best practices to design a visually strong site.

Low-fidelity wireframes were essential for organizing information effectively in my design process. Starting with these simplified layouts allowed rapid iteration and alignment with user needs and business goals early on, ensuring a solid foundation for the interface design.

For this project, I followed Google Material Design's color scheme guidelines to create a cohesive and appealing look. I also chose SF Pro Extended as the main font because my research showed that sans-serif fonts, which offer a modern and professional feel, are popular on sustainability websites. This combination helped make AquaKraft's site look both contemporary and credible.

This video strategically starts AquaKraft's story by showcasing its range of offerings: sustainable solutions, energy-efficient water solutions, water footprint tracking, intelligent water systems for monitoring usage, global partnerships, and commitment to a sustainable future for all. The home page featured metrics, service cards, partner images, and recent articles—all aimed at enhancing credibility and building trust.

This page essential talks about one of the innovations they have and sell that is the sewage treatment and recycling plant. Just like this, there are two more, drinking water and sanitation & bio-toilets. The page begins with detailed information about the technology and its workings, followed by the benefits of using it, and concludes with photographs.

The team lacked images for their new services, which posed a significant challenge. To address this, we used a combination of rendered images and AI-generated visuals. I specifically leveraged Microsoft AI to create detailed images for the sewage water recycling treatment technology. Another constraint was the tight 4-week timeline, as the company aimed to launch the new website before attending a UN conference. This required working in a fast-paced environment, making stakeholder management crucial for clear communication with the C-level team, product manager, and marketing team. To ensure efficient communication and gather insights, I scheduled weekly meetings and streamlined the process. Additionally, I initiated a Slack channel for ongoing communication and quick responses when needed.

This project was an incredible experience, allowing me to learn about AquaKraft and enhance their brand through storytelling and design. Even though I've completed the design, I remain in constant contact with the developer to ensure my pixel-perfect designs are implemented correctly. To further improve the site, I've sent survey links to potential customers and investors from the company's contacts, aiming to gather at least 30 responses for feedback. Additionally, I am organizing a team of photographers to capture real images of the implemented systems, making the website look more professional. As a result of these efforts, user traffic has increased by 25%.